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Skratch Labs is all about spreading all-natural, athletic hydration and nutrition for optimal performance. I was an ambassador for this Boulder, Colorado from it's inception for 6+ years. I've never cramped or had GI issues in 172 races (running/cycling/tri); everything from the mile, a 5/10k, XC to the 50k ultramarathon distance and even a couple 100mi mountain bike races,+ dozens of crits/road races. The ultimate test? A 16 hour, 222 mile ride with 23,258 ft elevation gain from sea level to a peak nearly two miles tall...their electrolytes just work.
Why maple syrup? It has a low glycemic index (burns slowly), contains natural electrolytes, more than fifty antioxidants, amino acids, is water soluble and tastes like heaven. All-natural UnTapped energy is the purest, simplest form of fuel you can find. One of the co-founders is a pretty good athlete himself too.